A training session on “Digital Marketing” was held at Baku State University (BSU) within the framework of the “Digital Bridge: Step to Innovation” project, jointly initiated by the BSU Volunteers organization and DIV Academy.

Creative Director of Agency Aliens, Rasul Zaidov, highlighted the importance of digital marketing in effectively reaching target audiences and emphasized that choosing the right strategy is a key factor for success. Alongside theoretical knowledge, participants were presented with real-life examples of successful advertising campaigns, contributing to a more practical understanding of the topic.

The training covered content planning, advertising budget management, and the use of analytical tools on social media platforms. It was noted that data analysis, alongside creative approaches, plays a crucial role in building successful marketing campaigns.

The session continued with interactive discussions and a Q&A segment.